1. Undergraduate Program:
Major: E-Commerce
Major Code: 7340122
2. Program Objectives:
Graduates of the E-Commerce program will:
- Possess strong political qualities, professional ethics, good health, and high social responsibility.
- Be equipped with modern and specialized knowledge in e-commerce, IT, and digital business management.
- Be capable of strategic planning, business decision-making, and managing e-commerce operations.
- Demonstrate entrepreneurial spirit, research capacity, adaptability, and lifelong learning skills in the digital economy.
3. Expected Learning Outcomes (ELOs):
Upon completion of the E-Commerce program, graduates will acquire knowledge, skills, and demonstrate autonomy and responsibility as follows:
3.1 Knowledge
- ELO1: Systematize and apply policies, laws, and foundational knowledge in natural and social sciences to support e-commerce decision-making and digital information management.
- ELO2: Apply economic theories and specialized knowledge with digital tools to solve business management issues in e-commerce enterprises.
- ELO3: Integrate IT and management knowledge to evaluate and innovate e-commerce processes, products, and services (marketing, logistics, supply chain, customer service).
- ELO4: Analyze micro- and macro-environments, identify business opportunities, develop ideas, and apply digital analytics for strategy optimization and trend forecasting.
3.2. Skills
- ELO5: Analyze, plan, implement, and evaluate e-commerce activities; manage digital content, copyright, and licensing; integrate AI responsibly in decision-making.
- ELO6: Apply AI to collect and analyze business data, create and manage digital content, and support investment and product promotion.
- ELO7: Use AI in task execution and performance evaluation; refine digital solutions, propose innovations, and enhance transparency and productivity in enterprise management.
- ELO8: Solve IT infrastructure issues, work effectively in teams, and adapt digital communication tools for global e-commerce contexts.
- ELO9: Develop self-learning, creative, and critical digital thinking; work systematically; respect cultural and generational diversity in digital environments.
- ELO10: Use IT applications and data-processing software proficiently; communicate flexibly in digital contexts; demonstrate foreign language proficiency (Level 3/6 – Vietnamese Framework).
3.3. Autonomy & Responsibility
- ELO11: Work independently and in teams with responsibility; ensure accuracy, security, and ethics in digital operations; protect organizational data and assets.
- ELO12: Show discipline, professionalism, and creativity; protect personal data and privacy; support colleagues in secure and effective digital business operations.
- ELO13: Demonstrate strategic thinking and autonomy in solving e-commerce issues; comply with digital security regulations; safeguard user rights and ensure transparency in digital commerce.
4. Program Duration: 04 years
5. Career Opportunities:
Graduates can work as:
- Business development, digital marketing, partner management, or digital transformation consulting in enterprises.
- E-commerce solution specialists or developers in e-transactions, e-payments, and cybersecurity.
- Officers in state agencies and policy-making institutions related to e-commerce and consumer protection.
- Entrepreneurs establishing online businesses, e-commerce platforms, or support services (logistics, marketing, fintech).
- Lecturers, assistants, or researchers in universities, colleges, and research institutes
6. Further Study Opportunities:
- Master’s and Doctoral programs in e-commerce, business administration, IT, logistics, or digital marketing (domestic/abroad).
- Lifelong learning, continuous knowledge updating, and advanced research in e-commerce.
- Self-study and specialization in theoretical and practical aspects of e-commerce
